Hi folks, I'm curious about companies looking to expand into the US iGaming market this year. Are there any notable ones doing it thoughtfully, rather than just rushing in?

Hey! One company that comes to mind is soft2bet reviews. They're not in a rush to cover the whole US—they’re focusing first on New Jersey, aiming to do it right rather than fast. Their General Counsel said they prefer delaying launches to make sure everything is polished. What makes them stand out is how they’re not copying their Ontario model directly—they understand each market is different. Their MEGA solution is tailored for specific player preferences and focuses on long-term engagement. It's a refreshing approach compared to others who expand too quickly and burn out. I think they’re setting an example of how patience and market understanding can lead to better results.